Dells Strategy and E-Commerce - 2167 Words

Dell Company was started by Michael Dell in 1984. After its establishment, it has grown to be one of the industry leaders in the PC industry through its two core strategy: i.e. customer satisfaction and cost lowering strategy. The core idea that Michael Dell had when he started Dell at the age of 19 has not changed even though the company has changed into a billion dollar corporation. The strategic plan of Dell includes the feature of individualized products as well as direct sales to the end users thus lowering their retail costs. Dells focus on the efficiency of manufacturing its products, and the approach of direct marketing, allowed him to establish a firm ground in the world of personal computers. In many cases, companies start out†¦show more content†¦One question arises here as to how does Dell’s use e-commerce to improve supply chain process? When the world of internet technology arrived, Dell was very fast to set up the e-commerce practice that would enable them to sell their products direct to customers online. In this way, selling online allows Dell to be more efficient and automate the whole process. The year 1996 was the year when Dell started its online website www.dell.com for ecommerce. Since then Dell has reports of tremendous sales success. By 1997, Dell was able to make a record of $1 million in online sales. Soon the online internet sales reached $50 million in a single day by 2000. The process of ordering Dell’s product is very easy and user friendly. (Farfan). The customer simply has to follow some easy and automatic instructions that appear on screen. These instructions allow the customer to customize the computer with different features that they want on it. They have the option of increasing the hard disk space, and in the end they can view the difference between the original price and the increment price because of more added feature. Customers can choose the color they want from 10-15 different options and can even engrave their names on it. Later during the process different options of payments are offered either directly or through a customer care representative. Dell also offers an optionShow MoreRelatedSuppliers And Supply Chain Management1580 Words   |  7 PagesELECTRONIC COMMERCE -2 ASSIGNMENT #1:Suppliers and Supply chain management Submitted by Vishnu Gandhamaneni Student Id: 30129773 LECTURER TUTOR: Mr. Gopi Krishna Akella â€Æ' Table of content 1.Abstract 3 2.Introduction 3 3.Basic principles of SCM 4 4.Advantages of SCM 4 5.Problems on SCM 5 6.Solutions of SCM 5 7.Case study description 6 8.Conclusion 8 9.References 9â€Æ' A Complete Study of Suppliers and Supply Chain Management in E-CommerceRead MoreDells Value Chain1067 Words   |  5 Pages How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? Dell has used its direct sales and build-to-order model to develop an exceptional supply chain by taking customer feedback very seriously. Dell uses the feedback to further evaluate and when necessary, implement change to improve their supply chain. The company maintains close-knit relationships with customers, and maintains very close, professional relations with their suppliers. Dell collectsRead MoreDell Inc. Company Based On Computer Technology Essay1707 Words   |  7 PagesINTRODUCTION: DELL INC. ,is an American privately owned multinational company based on computer technology in ROUND ROCK,TEXAS,U.S.A. Michael Dell is the founder of DELL INC. It is INCORPORATED on February 1st ,1984. It was the largest company in GREATER AUSTIN area that sells ,repairs ,develops and supports computers and related products. The company is one of the largest technological corporations in the world. It is employing more than 103,300 people word wide. DELL sells personnel computersRead MoreTo What Extent Is an E-Commerce Strategy the Best Way for Businesses to Increase Their Profits? (40 Marks)1398 Words   |  6 PagesTo what extent is an e-commerce strategy the best way for businesses to increase their profits? (40 marks) E-commerce is the online transaction of goods and services, which has completely revolutionized business and the way in which businesses can operate. It’s now easier for customers to compare prices/products with a little time spent browsing the Internet opposed to dragging themselves to the stores. This means that e-commerce is having an impact on what and how much businesses sell, thereforeRead Moredell supply chain managment1676 Words   |  7 PagesSupply Chain Management Subject HOW DELL IS MANAGING ITS SUPPLY CHAIN Writer Bassam Badran IV Date of delivery 10-10-2012 Due date (submittal) 10-11-2012 Grade 20% References Compiled from several articles in Business Week (1997 through 2001); cio.com (2001); dell.com, accessed March 27, 2003; Hagel (2002). 1. Principals and Reasons In this project you would understand the concept of managing the supply chain in Dell Computer Company. 2. Results †¢ Dell Supply Chain Components.
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